PhD alumnus Emad Abou-Elgheit published an article in the International Journal of Electronic Marketing and Retailing. In the article titled “Affect-based and personality-based trust and risk in social commerce” Abou-Elgheit examines the “affect (emotional) and personality factors that impact consumers' trust, risk, and intention to purchase in a social electronic commerce context.” Read the full text here.
More news from ISM
ISM IEMBA Alumnus Interviewed on the Role of Discipline in Entrepreneurial Success
Nov 05, 2024
in News from ISM
ISM MBA alumnus John M. Laviter, founder of Northpoint Asset Management, Inc., was interviewed about how the discipline instilled…
ISM Professor Publishes Article on AI and the Future of Marketing
Oct 09, 2024
in News from ISM
Dr. Ivo Pezzuto, professor of Global Economics at ISM, has published an article on AI and the future of marketing based on an…
ISM Professor to Speak at Quantum Effects Trade Fair in Stuttgart
Oct 03, 2024
in News from ISM
Professor Bernhard Koelmel, Chair of Strategic Technology and Innovation Management at ISM, will be a key speaker at the Quantum…
