PhD candidate Guenther Klein’s article about consulting services in China’s small and medium enterprises (SMEs) was published in the latest issue of the Management Consulting Journal (Vol 5.2, 2022). The article, which is titled “A Brief Survey on How Chinese SME Think About Consulting and What Would Be The Most Promising Way to Cater to That Market,” discusses how Chinese SME owners refer to their family or circle of friends in dealing with business-related problems, as well as their limited understanding of consulting.
To read the article, click here.More news from ISM
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